Designing Your Digital Strategy

Digital campaigning has made it easier to reach and engage more people, in a more cost-efficient and timely manner.

This requires plenty of planning and organisational support. As the saying goes, “You only get out what you put in.” If you can recognise the benefits of using digital and social media, and allocate resources accordingly, you will realise their full potential for your campaign.

There has never been a better time for activists and organisations to harness the potential of campaigning in a digital world. The following section contains seven questions aimed to help you design and execute an effective digital strategy. At the end of each question, you can download a worksheet to help you answer it.

1. What are your aims and objectives?

2. Who are your target audiences?

3. What are you going to say?

4. Which platforms will you use?

5. What is your content strategy?

6. How will you engage your audiences?

7. What does success look like?

8. Workbook