The Changing Nature of Changemaking

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New-era campaigning – using online platforms to work in an organised and active way towards a shared goal – gained prominence through movements such as the Arab Spring, the democratic uprisings that originated in Tunisia and spread across Arab countries in 2011. Many lauded the role that social media played in facilitating large-scale mobilisations, with like-minded revolutionaries using digital platforms to build extensive social networks and organise political action in the process. Others, however, were more sceptical of its true…

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Instagram Activism: How campaigns and organisations mobilise the masses through powerful visuals and storytelling

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Doubling its user base in just two years, Instagram is the fastest-growing social media network out there. It now has more than 800 million monthly active users, and its posts attract a staggering 4.2 billion daily likes. Yet only around 39% of global NGOs say they have an Instagram profile. Of those, 42% say it is very or somewhat effective in meeting their aims and objectives, compared to 58% who say it isn’t. With an emphasis on all things visual,…

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Here’s what you need to know about the changes to the Facebook feed

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A recent survey found that just one in four people in the UK trust news on social media, and over half are worried about being exposed to fake news on it. Amid growing concerns, Facebook CEO Mark Zuckerberg announced plans in January to “focus on fixing … important issues” and to maximise content with what he calls “meaningful social interactions” on the platform. As a result, posts from friends and family will be prioritised over posts from nonprofits, news organisations,…

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