What is ForaChange?

ForaChange is a tool for campaigners, activists and nonprofit organisations to design and implement an effective digital strategy for achieving progressive social change.

“Digital transformation”, the change associated with applying digital technology to all aspects of human society, is commonly associated with the commercial and corporate sectors. But campaigning groups and nonprofits are undergoing a transformation of their own, increasingly aware of the need to fully integrate digital and social media into their overall strategy. Sometimes they just don’t know where to start.

ForaChange aims to equip you with the knowledge and skills required to run your campaign online, embracing all the opportunities that social media and digital technologies can offer.

When you’re campaigning for change, social media lets you communicate with audiences, cultivate relationships and convert observers to supporters. It enables you to reach and connect with people across geographies and demographics. It can help you build, organise and mobilise your support base. It enables and encourages meaningful engagement. It empowers people to take action.

The 2018 Global NGO Online Technology Report found that 93% of global NGOs (non-government organisations) have a Facebook page, 77% are on Twitter and 50% are on Instagram. Yet only 32% have a written strategy. Your campaign or organisation may already have a presence on social media. But are you using it to its full potential, taking advantage of all the options it offers to help meet your aims and objectives?

With ForaChange, you’ll learn more about why and how to design a digital strategy and the tools and tactics to help you take social media to the next level. In these sections we take a closer look at campaigns that use digital and social media successfully to bring about real change. You’ll also find an in-depth case study on the digital strategy used to help secure a Yes vote in the marriage equality referendum in Ireland. We answer some of the most frequently asked questions about social media and you’ll find plenty of resources to help get you started and keep up to date with emerging trends and innovative campaigns over on our blog.

We hope that ForaChange can ease the learning curve for future campaigners and activists who wish to use digital and social media in the fight for a more progressive, fair and equal society.

Who’s behind ForaChange?

Craig Dwyer is a digital campaigns and communications consultant. He works with campaigns and organisations to harness digital and social media as a driver of communication, mobilisation and engagement. He was the Social Media Director for Yes Equality during the marriage equality referendum in Ireland and travelled to Australia in 2017 to work on their marriage equality campaign.

Craig developed ForaChange as part of his fellowship with The Social Change Initiative. He is a true believer in the power of digital and social media to achieve social change and wants to help others to learn and grow in an online world.

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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